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![The end of an era; Yayo investigates the demise of Skin Deep Magazine](http://yayofamilia.uk/cdn/shop/articles/s-l1600aa.jpg?v=1588258369&width=1080)
The once mighty monolith of tattooing that was Skin Deep Magazine is no more; it has ceased publication. But why did this once all powerful publication fail? Yayo sent out office tea boy Matt Haddon-Reichardt to unpick the mystery of how the UK's best selling tattoo magazine simply stopped selling copies.
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